JC Raulston Arboretum

I create and manage multimedia content, leading social media for an audience of 37K+ followers. I produce photography, video, and graphic design assets across print and digital platforms, support website redesign initiatives, and develop branding + marketing campaigns for our major events.

TIMELINE

May 2025 - Present

ROLE

Digital Media & Design Specialist

about

The JC Raulston Arboretum (JCRA) is a nationally acclaimed botanic garden in Raleigh, NC with one of the largest collections of garden plants adapted for the southeast United States.

50TH ANNIVERSARY

I designed the JCRA's 2026 t-shirt, celebrating its 50th anniversary. I was inspired by retro national park patches and imagery to create a thoughtful design, including nine iconic trees from our gardens. These shirts are so iconic, even Jason Schwartzman bought one (I'm serious).

Moonlight in the Garden

GRAPHIC DESIGN, PHOTO/VIDEO

Moonlight in the Garden is an annual event at JCRA with live music, food trucks, fire pits, and colorful lights throughout the gardens. I developed social media content to promote ticket sales and took photos/videos live at the event.